The main task of any catalogue is to make things clear. You shouldn’t compare the information search to powerlifting, when using it.
Maximum sense, text minimum. Just as in packaging.
Couple of phrases about every kind of products make you believe in quality of bulbs and in energy saving idea.
Unusual layout, dots and text are a part of conspiracy of manufacturers and designers against distributors and customers.
Idea, texts, design made by fastway with the help of mysterious bulb fairy.