One year after release of energy saving bulbs Gauss has begun to produce LED bulbs and lighting based on future technologies. Good product without appropriate packaging is like the city without jams or the president without twitter.
On the basis of the color temperature the package boxes are divided into cold, warm and neutral.
The quantity of diods is visualised too.
Bulbs and lamps are like the happy couple — always together. But need different clothes.
Everything is clear and clean — no ideal homes and “New!” signs.
The big LED family members have already settled all over the supermarkets.
5-th global rave festival id & naming.
At first we found the appropriate brandname. After that the logo appeared. And met lots of different dots.
The objective was to create package for power saving lamps which considerably would differ from all other packages of the lamps presented in retail networks. Besides, it was necessary to show that Gauss lamps are the premium-segment, having justified, thus, their higher than at the majority of competitors price.
The main idea of the package – minimum superfluous, but maximum sense and convenience. On the face side – only a lamp category, its appearance and key parameters of choice. To attract more attention some objects (dots, lamp) were UV-lacquered.
The packages for 93 lamp types were designed fast and with pleasure. No one dot was lost.
Shortly after release the package was awarded with four prizes: Gold on “IDEA!” (Novosibirsk, Russia), Silver on Kiev International Advertising Festival (Ukraine), Bronze on Moscow International Advertising Festival Red Apple (Russia) and Silver on Pentawards, the worldwide packaging design awards competition.
A3 Advertising Group is a kind of company wich isn’t afraid of any barriers on the successful way up for itself as well as for a customer. The logo is the illustration of goals and methods – fast rocket goes up.
The advertising agensy has worked out the graphic style for other advertising agency and won the advertising festival with it.
“Thee-and-thou the aliens” – slogan shows the easy technology of communication with all kind of customers, even with the the strangest ones.
The T-Shirt is more men’s than women’s.
Presentation inside and outside.
The way one of the prints looks like.
The rocket has brought to us the first prize in id category in Kiev International Advertising Festival.