Fastway. Ideas that rock! Blog

Beluga Gold Line Ad

Posted in print by ideasthatrock on November 23, 2010

Prestigious vodka comes cool with appropriate delicatessen. This is a marketing idea for Beluga Gold Line — Noble Russian Vodka.

Lobsters are vodka’s best friends.


gauss brother impostor

Posted in gauss, Uncategorized by ideasthatrock on September 30, 2010

Everybody knows worldwide famous brands as Adibas and Powasonic. Now in Hall of Fame of Chinese style redesigned brands is gauss packaging.

Design save China!

Only one question – why not shmauss or guass but fpelite?

Gauss LED Packaging

Posted in gauss, id, package, Uncategorized by ideasthatrock on August 30, 2010

One year after release of energy saving bulbs Gauss has begun to produce LED bulbs and lighting based on future technologies. Good product without appropriate packaging is like the city without jams or the president without twitter.

On the basis of the color temperature the package boxes are divided into cold, warm and neutral.

The quantity of diods is visualised too.

Bulbs and lamps are like the happy couple — always together. But need different clothes.

Everything is clear and clean no ideal homes and “New!” signs.

The big LED family members have already settled all over the supermarkets.

Yin-Yang wallpapers

Posted in selfpromo by ideasthatrock on May 20, 2010

Philosophers and idlers probably need their own desktop wallpapers too.

1024×768 1200×800 (widescreen) 1280×1024 1600×1200

These wallpapers are created to make the office work more interesting and verisimilar.

Scaido naming and logo

Posted in Uncategorized by ideasthatrock on May 6, 2010

The Scaido name really means nothing and came by chance. The logo appears accidentally too.

After that the client came into the room and said that is what his new Latvian internet company he wants to be.

The employee is ready to work.

gauss site

Posted in gauss, site by ideasthatrock on February 11, 2010

The gauss site is full of philosophy, flash and eternal motion.

Chaotic dots movement actually isn’t chaotic. In couple of second they join in a bulb shape to fight for the light against darkness.

As the dots flying there and back again, you get to know how energy saving products look like.  And by the way the mental problems fly away.

Tables and contents are easy to understand and make an order.

Sberbank 2010 Calendar

Posted in calendar, sberbank, selfpromo by ideasthatrock on February 10, 2010

The Calendar of Sberbank for 2010 was designed with the goal not to get bored when looking at its pages during 12 months. There is only money in the bank calendar. Original, isn’t it?

So we took 12 currencies and made graphic story based on elements from different notes. The idea was simple to appear but hard to realize. It took about 2 months to make unfriendly elements become best friends.

The Danish crones. The lion drinks beer without regard on close battle.

The Canadian dollars. Real crazy winter Olympic games with little Yeti passing by.

Euro. Pretty boring bridge-currency. Nothing interesting. Just money.

Russian rubles. The 6660 (the sum of all Russian notes) rubles note could look this way. The UFO is awaiting landing permission.

English pounds. Batman save the Queen!

The Chinese yuans. 1.5 billion population is hiding somewhere.

American dollars. Sounds good.

The Czech crones. The beautiful woman saves the story absence.

The Norwegian crones. Suitable money to bet.

The Swedish crones. Quiet evening in Stockholm.

The Ukrainian grivnas. Good postcard to visit Ukraine.

The Swiss francs. That’s how the junky dream looks like.

Actually almost every page has some extra elements having no any concern to money but still they are in to bring the picture more fun.

Have a rich year!

Victor Rubel

Posted in declined ads, Uncategorized by ideasthatrock on January 25, 2010

The best friend of mister  Cash and Molding is the next hero of Sberbank’s newsletter.

The Hedonist, financial expert, money trainer, walking carisma, wife’s husband, daughter’s father and the master of their fate.

The person was rejected because of unfair eyes and moustache.

gauss energy saving catalogue

Posted in catalogue, gauss, print by ideasthatrock on January 25, 2010

The main task of any catalogue is to make things clear.  You shouldn’t compare the information search to powerlifting, when using it.

Maximum sense,  text minimum. Just as in packaging.

Couple of phrases about every kind of products make you believe in quality of bulbs and in energy saving idea.

Unusual layout, dots and text are a part of conspiracy of manufacturers and designers against distributors and customers.

Idea, texts, design made by fastway with the help of mysterious bulb fairy.

Sberbank video

Posted in awarded!, sberbank, video by ideasthatrock on December 11, 2009

You can trust predictions or find alternative way to save your finances.

Sberbank – it’s about money.