Fastway. Ideas that rock! Blog

Introducing Sberbank’s calendar. And behind the scene.

Posted in awarded!, handmade, photo by ideasthatrock on March 19, 2009

The task was to make the calendar that people would love to hang on the wall and watch the events through the year. Still, Sberbank is presented at the calendar implicitly, as well as in real life. Actually, the bank is introduced by it’s facetious advertisements — evident or hidden — which you can find on every page.

The main character of the calendar is a happy puppet family. They move to a new place, go to school and to the zoo, have holidays. Father — the head of the family — likes skiing and surely doesn’t like his emo-daughter’s boyfriend. Daughter likes her boyfriend and emo-panda, but doesn’t like shopping with her Mom. Mother loves her children and books; and Son – that little prankster– likes skateboard, sling and fried chicken with potatoes, although the last is not shown in the calendar.

The pages are shifted thereby, that the whole picture consists of two parts of successive pages laid on each other. So when you flip the page, a part of the picture changes and the other part stays to form the picture for the next month. And so on – every month you get a new scene with a bit of the past.

The characters were created in two phases. Their look and basic clothes were created by the illustrator. It was followed up with handmade puppets and a whole bunch of costumes. The most part of outward things are also handmade.

As always, the most attentive audience will find a lot of details. You have a chance to find a pacman’s ghost, your favorite superheros, Godzilla (a traditional element of our works) — and many other funny things.


Click here to see how it works (flash).

Or look at every single page, if you hate flash.

























Behind the scenes.

First of all, the illustrator gave the family its look and clothes. Then Anna and Anna (the puppet-makers) embodied the characters and created their world.

The main spice of the project – shifting of the pages – gave some grace to the calendar, and first greyhairs to the designers and photographers.

The notches for matching the pages are above. The notches for holding the perspective are below.

The dog is drowning his grief in alcohol because he is not handsome yet. He doesn’t know about the coming miraculous plastic surgery in “The Photoshop clinic”.

The emo-girl feels lonesome without a boyfriend.

So the boyfriend is nearly finished.

Father is an architect – but he is likely to turn a penny as a missionary on weekends.

By the end of the shooting the gorilla was made to put on a decent suit of clothes.

This is how dreams come true.

To add some romantic to the date-scene, we let it rain.

But it shouldn’t rain too hard – otherwise it may destroy not only love but the lovers also. So we created this fancy construction to make streams more delicate.

It is rumoured that the neighbor has lost his head of Mother. But Father is all heads-up.

And it’s so easy for a teenager to lose his head!

All-star cast is assembled. А snapshot before the actors’ autograph-session.

Thanks to three Annas – Cattish for the happy family, Karpova and Ryabchevskaya – for the puppets, houses and streets, rum, neighbor with keen ear and police. And thanks to always young, but now grey-haired Valerii Shibanov for heaps of poor-art-style-photos.

*Sberbank (Savings Bank of the Russian Federation) is the largest bank in Russia and the undisputed leader of the Russian banking industry. Volgo-Vyatsky Sberbank is one of 17 regional branches having the largest network area in European part of Russia with about 2,500 local units.


One Response

Subscribe to comments with RSS.

  1. […] 14, 2009 Moscow International Advertising Festival – Bronze for Gauss packaging, short-list for Sberbank Calendar. Golden Drum (Slovenia) – short-list for Gauss packaging. Pentawards (Belgium) – Silver for […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: