Fastway. Ideas that rock! Blog

Gauss energy saving lamps name, id & package

Posted in awarded!, gauss, id, naming, package by ideasthatrock on June 17, 2009

At first we found the appropriate brandname. After that the logo appeared. And met lots of different dots.

gauss logo

gauss energy saving lamps package

The objective was to create package for power saving lamps which considerably would differ from all other packages of the lamps presented in retail networks. Besides, it was necessary to show that Gauss lamps are the premium-segment, having justified, thus, their higher than at the majority of competitors price.
gauss energy saving lamps package

The main idea of the package – minimum superfluous, but maximum sense and convenience. On the face side – only a lamp category, its appearance and key parameters of choice. To attract more attention some objects (dots, lamp) were UV-lacquered.
gauss energy saving lamps package

The packages for 93 lamp types were designed fast and with pleasure. No one dot was lost.

gauss energy saving lamps package


Shortly after release the package was awarded with four prizes:  Gold on “IDEA!” (Novosibirsk, Russia), Silver on Kiev International Advertising Festival (Ukraine), Bronze on Moscow International Advertising Festival Red Apple (Russia) and Silver on Pentawards, the worldwide packaging design awards competition.

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smells like poster

Posted in print, selfpromo by ideasthatrock on June 16, 2009

The poster reflecting our creative ideology from the moment of agency birthdate is a good gift to everybody who wants to look deep inside all the actions, objects and processes.

Fish was also the first symbol of the agency and the smell of fish was one of the symbols of our growing.

“Winter vs Summer” poster

Posted in photo, print by ideasthatrock on June 15, 2009

The poster was designed for the party in the biggest city night club. The model was hot baby, the photographer was cold professional, the result of the struggle see below.

During both the shooting and design process we were dreaming to be the mittens.

A3AG id

Posted in awarded!, id, print by ideasthatrock on June 10, 2009

A3 Advertising Group is a kind of company wich isn’t afraid of any barriers on the successful way up for itself as well as for a customer. The logo is the illustration of goals and methods – fast rocket goes up.

The advertising agensy  has worked out the graphic style for other advertising agency and won the advertising festival with it.

“Thee-and-thou the aliens” – slogan shows the easy technology of communication with all kind of customers, even with the the strangest ones.

The T-Shirt is more men’s than women’s.

Presentation inside and outside.

The way one of the prints looks like.

The rocket has brought to us the first prize in id category in Kiev International Advertising Festival.