Fastway. Ideas that rock! Blog

gauss brother impostor

Posted in gauss, Uncategorized by ideasthatrock on September 30, 2010

Everybody knows worldwide famous brands as Adibas and Powasonic. Now in Hall of Fame of Chinese style redesigned brands is gauss packaging.

Design save China!

Only one question – why not shmauss or guass but fpelite?


Gauss LED Packaging

Posted in gauss, id, package, Uncategorized by ideasthatrock on August 30, 2010

One year after release of energy saving bulbs Gauss has begun to produce LED bulbs and lighting based on future technologies. Good product without appropriate packaging is like the city without jams or the president without twitter.

On the basis of the color temperature the package boxes are divided into cold, warm and neutral.

The quantity of diods is visualised too.

Bulbs and lamps are like the happy couple — always together. But need different clothes.

Everything is clear and clean no ideal homes and “New!” signs.

The big LED family members have already settled all over the supermarkets.

gauss site

Posted in gauss, site by ideasthatrock on February 11, 2010

The gauss site is full of philosophy, flash and eternal motion.

Chaotic dots movement actually isn’t chaotic. In couple of second they join in a bulb shape to fight for the light against darkness.

As the dots flying there and back again, you get to know how energy saving products look like.  And by the way the mental problems fly away.

Tables and contents are easy to understand and make an order.

gauss energy saving catalogue

Posted in catalogue, gauss, print by ideasthatrock on January 25, 2010

The main task of any catalogue is to make things clear.  You shouldn’t compare the information search to powerlifting, when using it.

Maximum sense,  text minimum. Just as in packaging.

Couple of phrases about every kind of products make you believe in quality of bulbs and in energy saving idea.

Unusual layout, dots and text are a part of conspiracy of manufacturers and designers against distributors and customers.

Idea, texts, design made by fastway with the help of mysterious bulb fairy.

Gauss energy saving lamps name, id & package

Posted in awarded!, gauss, id, naming, package by ideasthatrock on June 17, 2009

At first we found the appropriate brandname. After that the logo appeared. And met lots of different dots.

gauss logo

gauss energy saving lamps package

The objective was to create package for power saving lamps which considerably would differ from all other packages of the lamps presented in retail networks. Besides, it was necessary to show that Gauss lamps are the premium-segment, having justified, thus, their higher than at the majority of competitors price.
gauss energy saving lamps package

The main idea of the package – minimum superfluous, but maximum sense and convenience. On the face side – only a lamp category, its appearance and key parameters of choice. To attract more attention some objects (dots, lamp) were UV-lacquered.
gauss energy saving lamps package

The packages for 93 lamp types were designed fast and with pleasure. No one dot was lost.

gauss energy saving lamps package

Shortly after release the package was awarded with four prizes:  Gold on “IDEA!” (Novosibirsk, Russia), Silver on Kiev International Advertising Festival (Ukraine), Bronze on Moscow International Advertising Festival Red Apple (Russia) and Silver on Pentawards, the worldwide packaging design awards competition.