Fastway. Ideas that rock! Blog

Cash and Molding

Posted in photo, sberbank by ideasthatrock on November 10, 2009

Two fabricated persons made the look and content of Sberbank newsletter with the circulation of more than one million issues more attractive and a little bit crazy.

One guy is a person with extrasensory perception and a dream interpreter besides.

Arcady Cash

“If you see a talking iron in a dream, it’s about soon mortgage!”

And the other personage is an automobile expert.

Willy Molding

“Only two things in a car are important:

1. The car must be new.

2. Nothing should stick out from under the car.”

Idea, models, pictures and retouching by fastway.

Diversion postcards

Posted in photo, print by ideasthatrock on October 18, 2009

Diversion Interior Design Studio helps daring people change their houses, apartments and life. Radical but realistic concepts are welcome. In their advertising too.

“Diversion designers obviously help you to deal with the old interior”.

* “Jane is whor…” is painted on the wall.

“Sometimes good ideas come by chance”.

“The Diversion’s ideas will possibly influence not only new interior”.

National Advertising Festival «Idea!»
Novosibirsk, April 2008
3-rd place in the nomination «print ads».

Moscow International Advertising Festival
Moscow, September 2007
Short-list in the category «print ads»

Fried eggs

Posted in declined ads, photo by ideasthatrock on September 19, 2009

The picture was made for Sberbank’s newslletter about car leasing possibilities.

“Fry, baby, fry…”

The picture was rejected mostly because of hairy hand – too realistic and frightening.

“Winter vs Summer” poster

Posted in photo, print by ideasthatrock on June 15, 2009

The poster was designed for the party in the biggest city night club. The model was hot baby, the photographer was cold professional, the result of the struggle see below.

During both the shooting and design process we were dreaming to be the mittens.

Introducing Sberbank’s calendar. And behind the scene.

Posted in awarded!, handmade, photo by ideasthatrock on March 19, 2009

The task was to make the calendar that people would love to hang on the wall and watch the events through the year. Still, Sberbank is presented at the calendar implicitly, as well as in real life. Actually, the bank is introduced by it’s facetious advertisements — evident or hidden — which you can find on every page.

The main character of the calendar is a happy puppet family. They move to a new place, go to school and to the zoo, have holidays. Father — the head of the family — likes skiing and surely doesn’t like his emo-daughter’s boyfriend. Daughter likes her boyfriend and emo-panda, but doesn’t like shopping with her Mom. Mother loves her children and books; and Son – that little prankster– likes skateboard, sling and fried chicken with potatoes, although the last is not shown in the calendar.

The pages are shifted thereby, that the whole picture consists of two parts of successive pages laid on each other. So when you flip the page, a part of the picture changes and the other part stays to form the picture for the next month. And so on – every month you get a new scene with a bit of the past.

The characters were created in two phases. Their look and basic clothes were created by the illustrator. It was followed up with handmade puppets and a whole bunch of costumes. The most part of outward things are also handmade.

As always, the most attentive audience will find a lot of details. You have a chance to find a pacman’s ghost, your favorite superheros, Godzilla (a traditional element of our works) — and many other funny things.

1sberbankcover

Click here to see how it works (flash).

Or look at every single page, if you hate flash.

1sberbank1-m

january

1sberbank2-m

february

1sberbank3-m

march

1sberbank4-m

april

1sberbank5-m

may

1sberbank6-m

june

1sberbank7-m

july

1sberbank8-m

august

1sberbank9-m

september

1sberbank10-m

october

1sberbank11-m

november

1sberbank12-m

december

Behind the scenes.

First of all, the illustrator gave the family its look and clothes. Then Anna and Anna (the puppet-makers) embodied the characters and created their world.

The main spice of the project – shifting of the pages – gave some grace to the calendar, and first greyhairs to the designers and photographers.

The notches for matching the pages are above. The notches for holding the perspective are below.

The dog is drowning his grief in alcohol because he is not handsome yet. He doesn’t know about the coming miraculous plastic surgery in “The Photoshop clinic”.

The emo-girl feels lonesome without a boyfriend.

So the boyfriend is nearly finished.

Father is an architect – but he is likely to turn a penny as a missionary on weekends.

By the end of the shooting the gorilla was made to put on a decent suit of clothes.

This is how dreams come true.

To add some romantic to the date-scene, we let it rain.

But it shouldn’t rain too hard – otherwise it may destroy not only love but the lovers also. So we created this fancy construction to make streams more delicate.

It is rumoured that the neighbor has lost his head of Mother. But Father is all heads-up.

And it’s so easy for a teenager to lose his head!

All-star cast is assembled. А snapshot before the actors’ autograph-session.

Thanks to three Annas – Cattish for the happy family, Karpova and Ryabchevskaya – for the puppets, houses and streets, rum, neighbor with keen ear and police. And thanks to always young, but now grey-haired Valerii Shibanov for heaps of poor-art-style-photos.

*Sberbank (Savings Bank of the Russian Federation) is the largest bank in Russia and the undisputed leader of the Russian banking industry. Volgo-Vyatsky Sberbank is one of 17 regional branches having the largest network area in European part of Russia with about 2,500 local units.

lots of money & health

Posted in photo by ideasthatrock on March 11, 2009